ACP BOOK SERIES

Measuring Advertising Effectiveness (1997)
Edited by William Wells, University of Minnesota

Integrated Communication (1996)
Edited by Esther Thorson, University of Missouri-Columbia, & Jeri Moore, CCS Ltd., Chicago

Attention, Attitude, and Affect in Response to Advertising (1994)
Edited by Eddie M. Clark, St. Louis University, Timothy C. Brock, Ohio State University, & David W. Stewart, University of Southern California

Global and Multinational Advertising (1994)
Edited by Basil G. Englis, Rutgers University

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993)
Edited by David A. Aaker, Unviersity of California-Berkeley and Alexander L. Biel, Private Consultant

Values, Lifestyles, and Psychographics (1993)
Edited by Lynn R. Kahle, University of Oregon and Larry Chiagrouris, Backer Spielvogel Bates

Advertising Exposure, Memory, & Choice (1993)
Edited by Andrew A. Mitchell, University of Toronto