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Previous SCP/JCP News
| JCP Vol. 17, No. 4 |
In the latest issue of the Journal of Consumer Psychology, Dunning (2007a) reviews the strategies people use to see themselves in a favorable light, as capable, lovable, and moral individuals. He posits that consumer behavior may be designed to bolster these favorable self-views. Several consumer psychologists comment on and extend Dunning's assertions in this interesting research dialogue. |
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