The European Marketing Academy
(EMAC) and now publishers
invite submissions to the new Journal of Marketing
(JMB), which will begin publishing in 2014.
JMB targets high-quality articles from researchers around the world. Klaus Wertenbroch (INSEAD) will
serve as launching editor, supported by leading marketing scholars as Associate Editors and members of the Editorial Review
Board. Associate Editors will be Darren Dahl (U of British Columbia), Ravi Dhar (Yale U), Teck Ho (UC Berkeley), Joel Huber
(Duke U), Werner Reinartz (U of Cologne), Baba Shiv (Stanford U), and Uri Simonsohn (Wharton, U of Pennsylvania).
JMB will publish theoretically grounded research that describes and explains human behavior in the marketplace, focusing on
both consumers and managers. First, papers should make theoretical advances, offering and empirically testing new behavioral
theory or extending or integrating extant theory. JMB will require full transparency about data collection and analyses.
Second, papers should focus on behavioral outcomes more than on psychological processes. Third, behaviors should, at least
in principle, translate into clearly detectable choices. Fourth, JMB construes the marketplace broadly, not only in terms
of monetary exchanges between firms and customers but also in terms of non-monetary choices and preferences (e.g., political
or religious beliefs and choices; cultural exchanges of stories and ideas; etc.). JMB particularly welcomes research into
Methodologically, the focus on marketplace behavior calls for experimental or quantitative analyses of behavioral data, either
in the lab, in the field, or online. JMB encourages field tests and applications of underlying theory. Short of presenting
actual field data, authors should at least describe implications of their theories for real behavior in the field to explain
how these theories matter as determinants of real-world behavior. This emphasis extends well beyond the usual brief
discussion of managerial implications.
Both the substantive and methodological orientation of JMB point toward research that combines questions and theories from
economics, social psychology, and/or behavioral decision research, with the clear objective of uncovering and explaining
behaviorally relevant phenomena. While such research appears across a wide variety of journals in marketing and consumer
research, JMB will provide a focused outlet for it.
Beyond original empirical research, JMB also invites several other types of articles. First, JMB
aims to publish review articles that integrate extant behavioral research into marketplace phenomena. Second, the current
debate about research ethics and practices, especially in the social sciences and consumer research, laments the lack of
replications of original work. Yet, leading academic journals have been reluctant to publish replications. Thus, JMB will
consider publication of replications of controversial previous findings or of systematic (based on sound methodology)
failures to replicate accepted findings. These replications will ultimately contribute greatly to advancing scientific
knowledge and thus deserve consideration as legitimate contributions to behavioral science, just as they do in the
physical and life sciences. Third, JMB invites shorter research notes that reliably identify new marketplace behaviors that
are not yet theoretically grounded. That is because scientific progress requires a feedback loop between discovery and
JMB will provide review decisions to authors within 90 days and targets no more than two rounds of reviews. Submissions will
usually be reviewed by two reviewers and an Associate Editor. Please send submissions to:
More Information and Author Instructions