In February, 2009, SCP held its annual conference in the Gaslamp district of San Diego, CA
The conference location was the Omni Hotel
Consumer psychologists presented their research to interested colleagues
The research discussions continued during the coffee breaks
A new JCP article in the works?
M.E. Sharpe publishes SCP’s book series
SCP President Steve Posavac with conference chairs Alex Chernev, Michal Herzenstein, and Shelly Jain
SCP Treasurer Ronnie Goodstein and SCP official curmudgeon Hal Kassarjian
Lunch the first day was at the Omni
Incoming President Hans Baumgartner and outgoing President Steve Posavac
Mahesh Gopinath and co-authors(not pictured) received the first Park Prize for Outstanding Contribution to JCP
Naomi Mandel and co-authors (not pictured) received Runner-Up for Park Prize for Outstanding Contribution to JCP
Promothesh Chatterjee received the conference Best Student Paper award
Peter McGraw received the conference Best Competitive Paper award
Steve Posavac inspired us all to be better colleagues and happier people with his talk “On Values and Phenomonology”
Lunch the second day was at the Hard Rock Cafe
Larry Compeau welcomed us
Steve Hoeffler and past President Joe Priester
Conference Co-Chair Alex Chernev
Maria Cronley and Peggy Sue Loroz presented Brent McFerran the Dissertation Competition Award
Rajiv Batra presented Zak Tormala the Early Career Award
In his acceptance speech, Zak Tormala thanked his friends and colleagues
Norbert Schwarz received the Scientific Achievement Award – his talk provided advice for junior consumer psychologists and pondered the current state of our research field